Alija Shakes

Hi there! I’m Alija (ah.lee.ah)

Most days you can find me in the studio of Adelaide-born, leading inspirational company Intrinsic. Here I manage our growing ecommerce site, create inspiring design assets, work on exciting new product ideas and collaborate on digital marketing strategies for our global audience.

I am mostly known for my bubbly & uplifting energy, down to earth attitude, hard work ethic and getting things done. I thrive on building authentic relationships, inspiring others to reach their full potential, kicking goals & living life with a positive outlook.

When I’m not busy working you can catch me at a yoga class, by the ocean, out on a hike, learning a new skill, creating beautiful spaces or planning my next overseas adventure.





Digital Marketer & Graphic Designer, Intrinsic
Reference: Adèle Basheer
Sept 2017 to present

Over the last two years my role has included:
Graphic Design - involving the design of packaging, product, signage, advertisements, EDMs, assets for online and social media.

Ecommerce - establishing our new website, ongoing management & upkeep of the website, SEO, customer service, visual styling and creative direction for product photography.

Digital Marketing -  creating campaign concepts that serve our customers, content ideation, implementing EDM campaigns, A/B testing and data analytics. 

To be successful in this role, I have utilised my skills of being able to adapt and have a flexible mindset, to work both independently and collaboratively, to problem solve creatively and to have effective time management to meet crucial deadlines.

Visual Merchandiser & Key Leader, Lululemon Athletica
Reference: Rachael Islam
Sept 2015 - Sept 2017

I loved being part of the Lululemon Athletica team and community. In this role I was responsible for leading and developing a team while managing the retail floor, providing amazing guest experience and creating on brand events.

The areas I worked across were:
Leadership - providing feedback & coaching, facilitating trainings & staff meetings, writing weekly business reports, staff scheduling & leading by example.

Visual Merchandising - design of strategic store displays, window design, creation and implementation of sell through strategies, reporting results to regional managers, training staff in VM skills and management of stock inventory.

Community Events - organising community events, enrolling & delegating tasks, working to budgets, networking with community members and building relationships.

Educator, Lululemon Athletica
Reference: Natalie Young
Oct 2014 - Sep 2015

Guest experience, product education, creating & maintaining community connections.

Freelance Graphic Designer
Jan 2013 - Sep 2015

Project management, client liaison, graphic design, collaboration with other creatives.


Bachelor of Visual Communications
University of South Australia
2010 - 2012

Nanodegree in Digital Marketing
Nov 2018 - Feb 2019



Ability to self-manage and prioritise projects/tasks.

Proven capability to perform under pressure and work to tight deadlines ensuring all tasks are completed on time and to a high standard. 

Ability to work independently and collaboratively.


Web: Shopify, Mail Chimp, Google Analytics, Google Ads Manager.

Design: Adobe Creative Suite: InDesign, Photoshop and Illustrator.  

Quick learner of new software. 


Confidently able to articulate concepts clearly and concisely to clients.

A professional communicator


Adèle Basheer
Owner & Creative Director
0409 800 910

Natalie Young
Community Education Officer
Parliament of South Australia
0408 084 975

Rachael Islam
Entrepreneur & Yoga Instructor
Former Assistant Manager Lululemon Athletica
0403 890 169


Curious to know a little more? Here’s 5 fun facts.

1. In 2018 I travelled solo to Guatemala to live and study Spanish for 1 month.

2. I grew up on a farm on the west coast of South Australia, with a granite mountain as my backyard.

3. My favourite food texture is crunch! With my top 3 crunchy items: carrots, cucumber & celery.

4. I have 2 passports: Australian & British.

5. When I was 5 my parents took my brother and I traveling around the world for a year, chasing the surf.

Let’s chat some more. Here’s my contact details
0408 999 751